Your private apps, on your team’s iPhones, iPads and Macs.

A branded app store for your private apps, and Apple device management that installs them on iPhone, iPad and Mac, with build checks before each release.

Your people find your apps in your own branded app store, and AppDeploy installs them on the devices you manage. No more expiring test builds or install steps lost in email.

What AppDeploy does

Use one part or all three, in the same workspace.

Private app distribution

Your own branded app store for your company’s private and internal apps.

Device management

Set up company devices, install apps on them and keep updates in view.

Release controls

Release Guard checks each new build before it reaches a device, with Risk Forecast and Evidence Packs.

Who AppDeploy is for

Companies with private apps, the agencies and IT firms that work for them, and startups setting up company devices.

Companies with private apps

Give your people a branded app store for your private apps, and manage the devices they use for work.

App agencies and Apple IT firms

Refer clients to AppDeploy or resell it with your own support. Your partner workspace is free.

Startups

Set up company Macs, iPhones and iPads as your team grows, free for up to 5 devices.

Devices: 5 free, then £1 each. Your own app store: £29 a month.

Device management is £1 per device a month beyond the free 5, and it installs your apps on enrolled devices, including Apple Business apps. Your branded app store, with your logo, and release controls are £29 a month, with or without devices. SSO, SCIM and scheduled directory sync come with Enterprise.

Apps

  • A branded app store, on your own web address if you want
  • Apple Business Custom Apps and App Store apps, installed on enrolled company iPhones and iPads
  • Web Clips sent to enrolled iPhones and iPads
  • Directory sync with Apple Business
  • An audit trail of admin changes

Devices

  • Zero-touch setup for devices bought through Apple Business
  • iPhone, iPad and Mac enrolment by link
  • App installs on enrolled devices; the person may be asked to accept
  • Lock or erase a lost iPhone or iPad
  • A security baseline and compliance rules for Macs, and update deadlines on supervised Macs

Releases

  • Risk Forecast before each release
  • Build checks before a version reaches a device
  • Evidence Packs: a record of what was released
  • A release upload API for your CI/CD pipeline
  • Slack and Microsoft Teams alerts

See pricing

Free for up to 5 devices.

Then £1 per device a month or £10 a year. Your own app store is £29 a month or £219 a year, with or without devices.

14 days of everything, no card. Afterwards the workspace stays on Free.

Prices in GBP, excluding VAT, GST and other sales taxes, which are added at checkout where they apply.

Free

For small teams with up to 5 Apple devices.

AppDeploy

For companies that manage more than 5 Apple devices.

Distribution

For companies that want their own branded app store and release controls, with or without devices.

Enterprise

For organisations that need SSO, SCIM and scheduled sync.

See full pricing

Bring us a client. Keep their first year.

Build apps or look after Apple devices for clients? Refer them to AppDeploy, or resell it with your own support.

Rewards are for new clients you register with us before they sign up. Full terms are in a written partner agreement, and we may close the offer to new clients with notice.

See how partnering works

Security on every plan

These basics apply to every workspace, Free included.

Encrypted

Traffic uses HTTPS. Apple Business credentials and integration secrets are encrypted at rest.

Audit trail

Every plan records app changes, roles, Apple Business sync and admin actions.

Yours to keep

Your Apple Business account, apps and licences stay yours.

Read the security overview

What an app consultant says about the branded portal.

The branded portal made a clear difference for our client-facing app rollouts. Everything looks polished and professional, and clients have a clearer path to install the right app version.

David Srodzinski, Consultant in Embedded Software

Start free. Grow when you’re ready.

Free for up to 5 devices. Beyond 5, each device is £1 a month or £10 a year. Your own app store is £29 a month, with or without devices.

Start free trial · Book a 15-minute call